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Accessories Brands

Cherry Optical
Growing

cherryopticallab.com

Eyewear
Replace My Contacts
Growing

cheapascontacts.com

Eyewear
Chase And Scout
Growing

chaseandscout.com

Jewelry & Watches
Chauncey And Coco
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chaunceyandcoco.com

Jewelry & Watches
Charlotte Allison
Growing

charlotteallison.com

Jewelry & Watches
Cherry Pick Vintage
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cherrypickvintage.com

Accessories-Other
Chayle Jewellery Studio
Growing

chayle.ca

Accessories-Other
Chak Seven
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chak7.com

Accessories-Other
Chakarrjewelry
Growing

chakarr.com

Jewelry & Watches
Adel Chefridi
Growing

chefridi.com

Jewelry & Watches
Cherryt Co.
Declining

cherrytco.com

Fashion Accessories
Chalaturnyk Optometric Group
Growing

chalaturnyk.com

Eyewear
Champagne Gold
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champagnegold.net

Jewelry & Watches
Chemo Fashion Scarf
Growing

chemofashionscarf.com

Fashion Accessories
Cheryldufaultdesigns
Growing

cheryldufaultdesigns.com

Jewelry & Watches
Cheryl Burchell Goldsmiths
Growing

cherylburchellgoldsmiths.com

Jewelry & Watches
Chaytique Boutique
Declining

chaytiqueboutique.com

Accessories-Other
Charmulet
Growing

charmulet.com

Jewelry & Watches
Charming Beads
Declining

charmingbeadshop.com

Jewelry & Watches
Char Petersen
Growing

charhdof.com

Accessories-Other
Cheerful Shoppers
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cheerfulshoppers.com

Jewelry & Watches
Fasi
Declining

cherryessentials.com

Costumes & Accessories
Chelseayarns
Growing

chelseayarns.com

Handbags & Wallets
Chapman Jewelry
Declining

chapmanjewelry.com

Jewelry & Watches
Charming Shark
Growing

charmingshark.com

Jewelry & Watches
Visit The Scrunchie King Store
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chelseaking.shop

Fashion Accessories
Charles-Hubert Paris
Declining

charleshubert.com

Jewelry & Watches
Change A Life
Declining

changealife.today

Accessories-Other
Charles Schwartz & Son
Growing

charlesschwartz.com

Jewelry & Watches
Charlotte'S Confections
Declining

charlottesconfections.com

Jewelry & Watches
Chavez For Charity
Declining

chavezforcharity.com

Jewelry & Watches
Charles Frederick Jewelers Inc
Growing

charlesfrederick.com

Jewelry & Watches
Chemo Diva
Growing

chemodiva.com

Accessories-Other
Nola Couture
Declining

charlestonkrewe.com

Jewelry & Watches
Cheryl Eve
Declining

cheryleve.com

Jewelry & Watches
Challenger Horsewear
Growing

challengerhorsewear.com

Fashion Accessories
Chakra Jewel
Growing

chakrajewel.com

Jewelry & Watches
Cheflife
Declining

cheflifeclothing.com

Fashion Accessories
Charlotte Jones Opticians
Declining

charlottejonesopticians.com

Eyewear
Charles & Colvard
Growing

charlesandcolvard.com

Jewelry & Watches
Charlene K
Declining

charlenek.com

Jewelry & Watches
Chelsea Charles
Growing

chelseacharles.com

Jewelry & Watches
Ambra Fine Jewellery
Declining

charmedbyambra.com

Jewelry & Watches
Bayside Optical
Declining

charactereyez.com

Eyewear
Chandelier Earrings Jewellery
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chandelier-earrings.net

Accessories-Other
Chelsea Taylor
Declining

chelseataylor.com

Jewelry & Watches
Cheer
Declining

cheerzone.com

Accessories-Other
Chefskin
Declining

chefskin.com

Accessories-Other
Chakras
Declining

chakras.info

Jewelry & Watches
Chic Vibe
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chic-vibe.com

Jewelry & Watches
Choose Made
Growing

choosemade.com

Accessories-Other
Chesterfield Jewelers Inc
Growing

chesterfieldjewelers.com

Jewelry & Watches
Christophers Fine Jewelry
Growing

christophersfinejewelry.com

Jewelry & Watches
Christine Jones Jewelry
Growing

christinejonesjewelry.com

Jewelry & Watches
The Christy Company
Declining

christycompany.net

Accessories-Other
Christine Peters Jewelry
Declining

christinepetersjewelry.com

Jewelry & Watches
Anne Shackelford
Declining

chrysalisaustin.com

Jewelry & Watches
A R T I S T | O R L A N D O Fl
Flat

chooseloveart.bigcartel.com

Jewelry & Watches
Christine Elizabeth Jewelry
Declining

christineelizabethjewelry.com

Jewelry & Watches
Cheyne Eye Center
Growing

cheyneeyecenter.com

Accessories-Other
Chaisson Eye Care Center Inc
Growing

chiassoneyecarecenter.com

Eyewear
Chetna Singh Scarves
Declining

chetnasingh.com

Accessories-Other
Chikahisa Studio
Growing

chikahisastudio.com

Jewelry & Watches
Christos Coin And Jewelry
Growing

christoscoins.com

Accessories-Other
Christynatsumi
Declining

christynatsumi.com

Jewelry & Watches
Chester Eye Center
Growing

chestereyecenter.com

Eyewear
Christies' Maple Farm
Growing

christiesmaplefarm.com

Accessories-Other
Christinemighion
Growing

christinemighion.com

Jewelry & Watches
Chorthip
Growing

chorthip.com

Jewelry & Watches
Chong'S Jewelry Llc
Growing

chongsjewelry.com

Jewelry & Watches
Choice Optical Ltd
Growing

choiceoptical.com

Eyewear
Chronomatic Jewelry Co
Declining

chronomaticinc.com

Accessories-Other
Chimera Stones
Declining

chimera-austin.com

Jewelry & Watches
Neckerchief
Declining

chiefneckerchief.com

Accessories-Other
Art Christina'S
Declining

christinasartjewelry.com

Jewelry & Watches
Chic & Cool
Declining

chicncool.com

Jewelry & Watches
Chestermere Esso
Flat

chestermereesso.weebly.com

Jewelry & Watches
Chosen
Growing

chosen-apparel.com

Accessories-Other
Christina'S Fashion Handbags
Declining

christinasfashionhandbags.com

Jewelry & Watches
Christian Royal Pottery
Growing

christianroyalpottery.com

Jewelry & Watches
Christopher Straub
Growing

christopherstraub.com

Handbags & Wallets
Chiccarines Fine Jewelry Inc
Declining

chiccarines.com

Jewelry & Watches
Christie Grace Designs
Declining

christiegrace.com

Jewelry & Watches
Chic24Hours
Growing

chic24hours.com

Jewelry & Watches
Chosin Woods, Llc
Declining

chosinwoods.com

Accessories-Other
Cgl By Christine Grace Lin
Declining

christinegracelin.com

Jewelry & Watches
Etc. Etc. Christian Jewelry
Declining

christianjewelry.com

Jewelry & Watches
Cindy Ensor Designs
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cindyensordesigns.com

Jewelry & Watches
Civetta La
Declining

civettala.com

Eyewear
City Curl Studio
Growing

citycurlstudio.com

Accessories-Other
Classic Preppy
Growing

classicprep.com

Backpacks & Travel Bags
Citizen Bike
Growing

citizenbike.com

Backpacks & Travel Bags
Cindi Earl
Growing

cindiearl.com

Jewelry & Watches
Chula Aesthetics
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chulaaesthetics.com

Jewelry & Watches
Chula Maiz
Growing

chulamaiz.com

Jewelry & Watches
Clay Revolution
Growing

clayrevolution.com

Accessories-Other
Chanel
Growing

classiccoco.com

Accessories-Other
Cindy Vega
Growing

cindyvega.com

Jewelry & Watches
Civic Optical Ltd
Growing

civicoptical.com

Eyewear
Cimber Designs
Growing

cimberdesigns.com

Jewelry & Watches
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Food Brands Industry Overview

Food brands, combined with beverages, were a $66 billion market in 2021, representing 44% of all consumer packaged goods sales in the United States. Food and Beverage is now the largest CPG segment, having surpassed health and beauty for the first time this past year.

The Food Brand Category

Subcategories of food brands include: Baked Goods, Baking Products, Baby & Kid Food, Bars, Breakfast & Cereal, Candy, Chips, Chocolate, Condiments & Sauces, Cookies & Desserts, Dairy, Dairy Alternatives, Egg products, Herbs & Spices, Ice Cream & Novelties, Meat, Meat & Seafood Alternatives, Meat Snacks & Jerky, Nuts & Trail Mix, Oil & Vinegar, Packaged & Prepared Food, Pasta & Noodles, Pickles & Fermented Toppings, Popcorn, Pretzels, Produce, Puffs, Seafood, Spreads & Dips, Sweeteners & Syrups, and Vitamins & Supplements.

Food Brands’ Overlap with FMCG

Many food brands fall into a subcategory of consumer packaged goods known as “Fast Moving Consumer Goods”, or FMCG. These are items that might have a short life on shelves, such as milk or gum. Examples of items that are not packaged food, but are FMCG are toilet paper, toothpaste, or cleaning supplies.

Large Food Brand Conglomerates

The largest conglomerates behind the packaged food brands that dominate the U.S. market include:

  1. Nestle, which owns packaged food brands including Cheerios, Gerber, Dreyer’s, and Lean Cuisine, and had food sales in 2020 totalling $67,708,000,000.

  2. Tyson Foods, which owns packaged foods brands including Aidell’s, Sara Lee, and Gallo Salame, and had food sales in 2020 totalling $43,185,000,000.

  3. Mars, which owns packaged food brands including Ben’s Original, Suzi Wan, and Tasty Bite, and had $37,000,000,000 in food sales in 2020.

  4. Mondelez International, which owns packaged food brands including Original Philadelphia, Ritz, and Triscuit, and had $26,581,000,000 in food sales in 2020.

  5. Kraft-Heinz, which owns packaged food brands including Oscar Meyer, Velveeta, and Lunchables, and had $26,185,000,000 in sales in 2020.

  6. Hershey, which in addition to its eponymous chocolate brand, also owns packaged food brands including Twizzlers, Reese’s, Skinny Pop, and Pirate Booty, and had food sales in 2020 totaling $8,150,000,000.

Emerging Food Brands

Emerging food brands are also a relevant segment of the space to watch in order to understand consumer trends, as well as industry growth and innovation. According to Helio’s universal brandview data, as of May 2, 2022 the following packaged and prepared food brands are some of those with the highest potential for growth:

  1. Wicked Kitchen, which produces plant-based protein products and is in the $1-5M revenue range, saw 44% year-over-year door growth, a 106% increase in social visitors, and a more than 852% increase in online visitors per month.

  2. Kevin’s Natural Foods, which seeks to empower busy people to eat clean without sacrificing flavor and is in the >$50M revenue range, saw a 72% increase in retail doors year-over-year, a 140% increase in social followers, and a 122% increase in online visitors per month.

  3. Herban Fresh, which makes small kettle batches of chef-inspired soup from premium ingredients and is in the $1-5M revenue range, saw a 212% increase in doors year-over-year, a 158% increase in social followers, and a 175% increase in reviews.

  4. 8 Myles, which makes home-style macaroni and cheese and is in the $200K-$500K revenue range, saw a 131% increase in retail doors year-over-year and a 26% increase in online reviews.

  5. Lily’s Toaster Grills, which makes frozen grilled cheese sandwiches that you can prepare in your toaster, mess free and is in the $1-5M revenue range, saw a 245% increase in retail doors year-over-year, and a 914% increase in online visitors per month.

The Broader Food Brand Ecosystem

From the investors who help capitalize food brands, to the brokers, co-packers, and consultants who help get products ready to market, to the retailers who sell them, the packaged food ecosystem is complex and crowded.

Food Brand Investors

Active investors in the packaged food category of CPG include venture capital funds such as Accel Foods, Blueberry Ventures, Boulder Food Group, Brand Foundry Ventures, Lerer Hippeau, and Sonoma Brands, as well as investment banks including Whipstitch Capital, Consensus, Lincoln International, Arlington Capital Advisors, and Raymond James.

Food Brand Retailers

Some of the largest food brand retailers in the United States include:

  • Walmart, both a big box discount and local grocery chain, with a market cap of $408.44 billion.

  • Costco, a chain of membership-only warehouse clubs that sell groceries, frozen goods, clothing, and electronics, with a market cap of $157.32 billion.

  • 7-Eleven, a chain of convenience stores, with a market cap of $34.231 billion.

  • Kroger, a grocery supermarket chain with a market cap of $25.24 billion.

  • Aldi, a chain of discount supermarket stores, market cap unavailable.

Smaller retailers noteworthy for discovering and driving awareness of emerging food brands include; Whole Foods, Sprouts, and LA-based Erewhon.

Food Brand Brokers

Top CPG brokers who work with food brands to get them carried by retailers include: Acosta, Crossmark, and Presence Marketing. Rooted Food & Sales, Dirty Hands LLC, Green Spoon Sales, Waypoint, and Basemakers work exclusively or primarily with food brands and beverage brands.

Ingredients Companies Serving Food Brands

Ingredients companies distribute, formulate, and produce the raw ingredients and custom blends that are key to making the products that food brands sell. Top ingredients companies in the space include Tate & Lyle, Firmenich, Ventura Foods, Schreiber Foods, Ingredion Incorporated, and ADM.

Co-Packers Serving Food Brands

Top co-packers helping food brands produce and package their products include Discover FreshFoods, Daily Manufacturing, Pure Bliss Organics, Hollingsworth, Doug Jeffords, and St Clair Foods.

Food Brand Consultants, Directories, and Other Services

Other players in the ecosystem include Rodeo CPG consultants, Advantage, a full service agency, and Startup CPG media, who work with many CPG brands, including Food Brands. Foodbevy, a directory and network and Sherpa CPG, a consultancy, and Kitchentown, a research and testing consultancy, work specifically with food and beverage brands.

Trends Impacting Food Brands

Food is a major part of both our culture and economy, and as such, headline news, macro economics, the environment, and societal trends all can have a major impact on packaged food brands.

Food Brands and Inflation

One current in news about food brands is the potential impact that inflation will have on consumers, brands, and retailers alike. Data from the U.S.D.A. indicates that from 2017 to 2021, the Consumer Price Index for all foods rose 11.1%, which is higher than the overall Consumer Price Index, and just behind increases in transportation costs, which play a role in higher food costs. In particular, 2020 and 2021 were years of high food price inflation due to shifts in consumption patterns and supply chain disruptions resulting from COVID-19. But according to Just Food’s columnist Victor Martino, despite inflation being at the highest levels since 1981, consumers in the United States are not decreasing their consumption of packaged food items in grocery stores. Some experts speculate that with the pandemic keeping consumers at home more, they are simply not willing to compromise on the small comforts available to them. However, while consumption remains high, it does not mean that consumer behavior has not been in flux.

“Healthier for you” Food Brands

After several years of eating comfort food at home, consumers are now looking to make the shift to “preventative eating” that supports their wellness goals. In a recent survey, 80% of consumers worldwide said they were planning to eat and drink more healthily in 2021 as a direct result of COVID-19. Specific product attributes and categories in which they expressed interest included mushroom coffee, algae capsules, bone broth, and meat-free products.

COVID-19 Moves More Food Brands Online

Another impact of COVID-19 on the ecosystem was more food brands being sold online. “Click-and-collect”, experienced a 113% increase in user growth, while Instacart saw a 17% increase in merchants on its platform, and had $15.7 billion in sales overall. Additional retailers disrupting the space include Gopuff, Gorillas, and Foxtrot.

Recent Foods Brands Exits

The largest recent food brand exits predominantly represent large packaged food conglomerates looking to gain exposure to the “healthier for you” and “preventative eating” space. Notable exits include:

  • Mondelēz’s acquisition of Hu Chocolate for $361 Million with an estimated post close valuation of $388.17 Million.

  • Hershey’s acquisition of low-sugar chocolate manufacturer, Lily’s Sweets with a $450 Million estimated deal size and post-close valuation of $423.19.

  • L Catterton’s acquisition Of Kodiak Cakes, which offers a line of premium breakfast items including flapjack waffles, granola muffins, oatmeal, and brownie mixes using whole grains that are free from preservatives, GMOS, and artificial additives, with an estimated deal size between $500 Million And $750 Million and an undisclosed post-close valuation.

Learn more about Helio data on food brands

Home > All Categories > Accessories
Food

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Personal Care & Beauty

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Pet Products

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Alcoholic Beverages

  • Emmolo
  • Domaine De L'Espigoutte
  • Ever Grain Brewing Co
  • The Fableist
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Non-Alcoholic Beverages

  • Longbottom Coffee And Tea
  • Liquid I.V.
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  • Kuju Coffee
  • Lanna Coffee Co.
Accessories

  • Klein International
  • Lewis N. Clark
  • Little Earth Productions
  • Marvel
  • Refresh
Apparel and Footwear

  • Skis.Com
  • Co-Op
  • Tory Burch
  • Truform
  • Avia
Sports and Outdoors

  • Leaktite
  • Konig
  • Intex
  • Igloo
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Household Consumables

  • Lavelle Industries
  • Kaboom
  • Permatex
  • Roebic
  • Hoover
Household Durables

  • Raz Baby
  • Ubbi
  • Bridgewater Candle Company
  • Outset
  • Patio Essentials
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