Alcoholic Beverages Industry Market Trends, Market Size, Offline Sales, Distribution, and Top Brands

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Short Throw Brewing Co.

Beer & Breweries

Lake Arrowhead Brewing Co.

Alcoholic Beverages-Other

The Wine Press

Beer & Breweries

Booker Vineyard

Wine & Wineries

Noble Estate

Wine & Wineries

Chihuahua Brewing Co.

Beer & Breweries

Counter Weight Brewing Co.

Beer & Breweries


Wine & Wineries

Wachira Wines

Wine & Wineries

St Online, Inc

Alcoholic Beverages-Other

Soul Boxer



Beer & Breweries

Kinship Brewing Co

Beer & Breweries

Handwritten Wines

Wine & Wineries


Beer & Breweries

Hop Garden

Beer & Breweries

False Idol Brewing

Beer & Breweries

True Anomaly

Beer & Breweries

High Key Brewing Co.

Beer & Breweries

Alcoholic Beverages Brands Industry Overview

A 2021 report by Gallup, Inc. showed that 60% of U.S adults consume alcoholic beverages, marking a 5% decrease in consumption since 2019. Irrespective of the reduction in consumption rate, the market segment for alcoholic beverages has gone up from $167 billion in 2019 to $284.10 billion in 2022.

Alcoholic Beverage Categories

Broadly, the categories in alcoholic beverages include beer, wine, and liquor/spirits, aggregated as the BWLs. Then, there are other alcoholic beverages, including cider, rice wine, perry, and hard seltzer.


About two decades ago, beer made up more than half the market share of all alcoholic beverages in the U.S. market. While the numbers are now down to 42.5%, beer is still the most consumed alcoholic beverage in the U.S., with the overall beer market holding a little over $100 billion of the alcoholic beverages market revenue.

Although the mega-breweries hold the largest chunk of the overall beer market, there is a significant growth in craft and import beer market shares as consumer choices tilt towards these categories. With $26.9 billion in retail sales, the craft beer segment currently accounts for 26.8% of the overall beer market.


Spirits are the second most-consumed alcoholic beverage in the U.S. With $87.61 billion in market revenue in 2022, the spirits segment is expected to grow further with a 6.92% CAGR (Compound Annual Growth Rate) between 2022 and 2025.

This subcategory includes rum, whiskey, gin, vodka, and brandy.


Of the three top subcategories of alcoholic beverages, wines hold the least market segment. A 2022 Silicon Valley Bank report indicates that the wine industry is losing its market segment to other alcoholic beverages, especially spirits and RTDs (ready-to-drink beverages like cider). Irrespective of the decline, U.S. wine sales amount to $58.13 billion in 2022.

This subcategory includes table wine, fortified wine, and sparkling wine.

Other Alcoholic Beverages

This subcategory includes hard seltzer, cider, perry, rice wine, and various forms of RTD alcoholic beverages that are making the rounds in the market. Grouped together, cider, perry, and rice wine sales in the U.S. amount to $2.60 billion in 2022, spirit-based RTDs segment amounts to $5.6 billion, while the hard seltzer segment pushes in a significantly higher amount at $14.41 billion.

Although this subcategory holds the smallest portion of the market size value, projections are hopeful of significant exponential growth of the segment.

Key Companies in the U.S. Alcohol Beverage Industry

The mega corporations steering the direction of the U.S. alcohol beverage industry in the various categories include:

The Top Breweries and Beer Importers in the U.S.

There are over 9,000 craft beer breweries in the United States. Still, the traditional mega-breweries control the bulk of the market size, with some having subsidiaries that produce craft beer. The biggest breweries in the U.S. alcohol industry include:

The Biggest Wineries in the U.S

The most influential wineries in the U.S. include:

The Biggest Companies in the U.S. Spirits Industry

There are over 1,900 craft distilleries in the U.S. spirits industry. However, a few big distilleries and spirits companies dominate the industry. They include:

Other Alcoholic Beverages: Emerging Brands and Companies in the U.S. Alcohol Industry

The past few years have seen various RTD brands penetrating the U.S. market with unwavering progress. Consequently, traditional alcoholic beverage companies are also innovating to capture the younger adults by delving into the production of various flavorful premixed alcoholic beverages.

Some of the emerging game-changers in this market segment include:

Top Investors in the Alcohol Beverage Industry

As craft breweries, craft distilleries, and small RTD companies continue to spring up, the U.S. alcohol industry is also experiencing a surge in investments as hopeful investors itch to boost, merge, or buy out the next influential brand.

Below are some of the top investors and investments in the industry.

Consultants in the Industry

Consultants in the U.S. alcohol beverage industry include:

Marketing and Advertising Firms in the U.S. Alcoholic Beverage Industry

The top wineries, breweries, and distillers in the respective alcohol market segments are simultaneously the leading marketers in the industry, with their marketing arms collectively spending nearly or over 100 U.S. million dollars annually. The top advertisers include:

  • Michelob Ultra, Bud Light, and Stella Artois of Anheuser-Busch
  • Corona and Kim Crawford Wines of Constellation Brands, Inc.
  • Coors Light and Miller Lite of the Molson Coors Beverage Company
  • Smirnoff, Captain Morgan, and Guinness of Diageo North America
  • Jim Beam Brands
  • E&J Gallo Winery
  • Dos Equis of Heineken Holding NV.

Top U.S. Alcohol Industry Service Providers

Top service providers in the industry include:

Emerging Alcoholic Beverage Brands

Emerging alcoholic beverage brands are also a relevant segment of the space to watch in order to understand consumer trends, as well as industry growth and innovation. According to Helio’s universal brandview data, as of June 24, 2022 the following alcoholic beverage brands are some of those with the highest potential for growth:

  1. Ranch Rider Spirits which produces tequila-based cocktails in a can, saw 76% year-over-year door growth and 43% growth in social followers.  
  2. Acid League, which produces gut-friendly drinking vinegars, and is in the $1-5M revenue range, saw a 107% increase in retail doors year-over-year and a 260% increase in social followers. 
  3. Beach Juice, which makes canned wines and mixed cocktails, and is in the $1-5M revenue range, saw a 2,000% increase in doors year-over-year, as well as 63% increase in social followers. 
  4. Holidaily Brewing, which makes gluten-free beer, and is in the $1-5M revenue range, saw a 364% increase in retail doors year-over-year and a 55% increase in revenue.
  5. Happy Dad, which makes hard seltzer with electrolytes, and is in the $20-50M revenue range, saw a 75,000% increase in retail doors year-over-year.

Industry trends

Consumers’ interests in ‘healthier for you’ beverages reshaping the alcohol industry

“According to Mintel, 44% of U.S alcohol drinkers say they try to ‘select the healthiest alcohol option,’ and 44% also like to review the nutritional information before drinking, jumping to a sizable 57% of 22 to 54-year-olds.” – Yahoo Finance.

As consumer preferences inspire new meanings, so do the offerings in the U.S alcohol industry expand to accommodate and keep up with consumer wants, especially in the health and sustainability aspects.

  • Natural and organic (healthy for you) alcoholic beverages. Some brands toeing the lines of health consciousness include Miami Cocktail, Rain Organics Vodka, Roule Rouge Organic Red Table Wine, Loft Organic Liqueurs, and Del Maguey Single Village Mezcal.
  • Sustainable brands. These brands attempt to emphasize eco-friendliness while going about the processes of production. According to Insider, such brands include Greenbar Distillery, Mezcal Union, Sweetwater Brewing Company, Reyka Vodka, Gray Whale Gin, Flor de Caña rum, and El Tesoro Tequila.

RTDs are on a Mission to be the Future of the Beverage Alcohol Industry

While the conventional brands in the industry were witnessing some dip in market volume, RTDS and hard seltzers are driving on customers’ thirst for flavorful and better-for-you options.

In 2020, RTDs market volume soared by 62.3%, with the hard seltzers subcategory leading at a 130% surge. By the last quarter of 2021, hard seltzers sales increased by 156%, spurring a 126% growth in RTD sales.

Generally, the insights look good, and industry key players are trying to be more innovative at tapping the RTD market segment. But it appears the small beverage alcohol companies might be the ones bringing the most razzmatazz to the party. 

Jack and Coke in a Can

Riding on the waves of growing RTD popularity, two beverage giants, Coca-Cola and Brown-Forman, are partnering to launch the RTD line of the classic highball cocktail ‘jack and coke.’

The ready-to-drink cocktail would feature a mix of Brown-Forman’s Jack Daniel's Tennessee Whiskey and Coca-Cola’s coke to produce a 5% ABV (percentage may differ across regions) cocktail. The product would come in regular and zero sugar variants.

Primary Categories in Alcoholic Beverages


Wine & Wineries

Alcoholic Beverages-Other

Beer & Breweries


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