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Home > All Categories > Food

Food Brands

A Bite Of Pie
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abiteofpie.com

Cookies & Desserts
Pro Supps
Growing

prosupps.com

Vitamins & Supplements
Probulin
Growing

probulin.com

Vitamins & Supplements
Quality Of Life
Declining

qualityoflife.net

Vitamins & Supplements
Quince & Apple
Growing

quinceandapple.com

Spreads & Dips
Pure Encapsulations
Declining

pureencapsulations.com

Vitamins & Supplements
Professional Health Products
Growing

professional-health-products.com

Vitamins & Supplements
Angel Food
Growing

angelfood.org

Baked Goods
Quaker Maid
Growing

quakermaidmeats.com

Meat
Qunol
Declining

qunol.com

Vitamins & Supplements
Quest Nutrition
Growing

questnutrition.com

Bars
Ps Seasoning & Spices
Growing

psseasoning.com

Herbs & Spices
Pure Pollination
Growing

purepollination.com

Food-Other
Fontova
Declining

fontova.com

Spreads & Dips
Purple Sage Farms
Growing

purplesagefarms.com

Food-Other
Provincetown Fudge Factory
Growing

ptownfudge.com

Food-Other
Pure Therapro Rx
Declining

purethera.com

Vitamins & Supplements
Pure Health & Wellness
Declining

pure-health-wellness.com

Vitamins & Supplements
Better Candy
Growing

qcandy.com

Food-Other
Tobys.Com
Declining

tobys.com

Condiments & Sauces
Procare Health
Declining

procarenow.com

Vitamins & Supplements
Nanak
Growing

nanakfoods.com

Spreads & Dips
Quantum Nutrition Labs
Declining

qnlabs.com

Vitamins & Supplements
The Chi Center
Growing

chicenter.com

Vitamins & Supplements
Quality Foods
Growing

shopqualityfoods.com

Seafood
Protein Plus
Growing

proteinplusflour.com

Vitamins & Supplements
Purity Products
Declining

purityproducts.com

Vitamins & Supplements
Graham Quality Greenhouse, Inc
Growing

qualitygreenhouses.net

Food-Other
Proffer Produce
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profferproduce.com

Produce
Quantum Food Solutions
Growing

quantumfoodsolutions.com

Meat
Bocconcini Retail Cup Cheese
Growing

qualitycheese.com

Dairy
Fazoli'S
Growing

fazolis.com

Packaged & Prepared Food
Purelifeveganix.Com
Growing

purelifeveganix.com

Food-Other
Quality Fruit & Vegetable
Growing

qualityfruit.net

Produce
Provisur
Growing

provisur.com

Meat
Pure Lab Vitamins Inc.
Growing

purelabvitamins.com

Vitamins & Supplements
Amazon Produce Network
Growing

amazonprod.com

Produce
Big Tree
Growing

bigtreefarms.com

Fruit & Vegetable Snacks
Pure Nootropics
Declining

purenootropics.net

Vitamins & Supplements
Purehealth.Me
Declining

purehealth.me

Vitamins & Supplements
Physician Recommended Nutriceuticals
Growing

prnomegahealth.com

Vitamins & Supplements
Q Sciences
Growing

qsciences.com

Vitamins & Supplements
Pure Genius Foods
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puregeniusfoods.com

Food-Other
Proformance Vend Usa, Inc.
Growing

proformancevendusa.com

Food-Other
Pure Simple Organic
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puresimpleorganic.com

Baking Products
Quality Sausage Company
Growing

qualitysausage.com

Food-Other
Puddin' River
Growing

puddinriverchocolates.com

Dairy
Qualicaps
Growing

qualicaps.com

Vitamins & Supplements
Purica
Growing

purica.com

Vitamins & Supplements
Long Grove Confectionery
Growing

longgroveconfectionery.com

Popcorn
Putsch
Growing

putschusa.com

Food-Other
Producers Rice Mill
Growing

producersrice.com

Grains
Punjabi Dhaba
Declining

punjabidhaba.ca

Food-Other
Prt Usa Inc
Growing

prt.com

Food-Other
Quest Products, Inc.
Growing

questproductsinc.com

Vitamins & Supplements
Puffy Muffin
Growing

puffymuffin.com

Baked Goods
Pioneer Valley Growers
Growing

pvga.net

Produce
Psv Food Safety Consultants
Declining

certificationfoodsafety.com

Food-Other
Pulp Juice& Smoothie
Growing

pulpjuiceandsmoothie.com

Fruit & Vegetable Snacks
Quality Snack Foods, Inc.
Growing

qsfinc.com

Meat Snacks & Jerky
Private Label Foods Inc
Growing

privatelabelfoods.com

Condiments & Sauces
Producer'S Co-Op
Growing

producersco-op.com

Meat
Private Labeling
Growing

private-labeling.com

Food-Other
Queen'S Sweets
Declining

queensweets.net

Food-Other
Pure City
Growing

purecityny.com

Food-Other
Puritan Bakery
Declining

puritanbakery.com

Baked Goods
Progressive Publications, Inc.
Growing

progressivepublish.com

Meat
Progene Plant Research
Growing

progenellc.com

Nuts & Trail Mix
G-Quest Records
Growing

questrecords.com

Food-Other
Privatelabelsupplements.Com
Growing

privatelabelsupplements.com

Vitamins & Supplements
Simmons & Johnson Inc
Growing

qualitydiscountmeats.com

Meat
Quikmart
Growing

quikmart.com

Packaged & Prepared Food
Pure Mediterranean Foods
Declining

puremediterraneanfoods.com

Food-Other
Quantus
Growing

goquantus.com

Seafood
Pursanova Inc., Ltd.
Growing

pursanova.com

Vitamins & Supplements
Prospr
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prosprhealth.com

Vitamins & Supplements
Quaker Hill Farms
Growing

quakerhillfarm.com

Cookies & Desserts
Quincy Street
Growing

quincystreetinc.com

Meat
Produits Naturels Leblanc
Growing

pnleblanc.com

Vitamins & Supplements
Pt Partners, Llc And Cratosstrength.Com
Declining

hab-it.com

Vitamins & Supplements
Prolacta Bioscience
Declining

prolacta.com

Baby & Kid Food
Quality Foods Distributing, Llc
Declining

qfdistributing.com

Dairy
Quality Smart Solutions Inc.
Growing

qualitysmartsolutions.com

Vitamins & Supplements
Puredia
Growing

puredia.com

Vitamins & Supplements
Pristine Foods, Inc.
Flat

pristinefood.ca

Pickles & Fermented Toppings
Proactive Health Center
Declining

ocproactivehealth.com

Vitamins & Supplements
Providence Bay
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providencebay.com

Seafood
Promentum Health
Declining

promentumhealth.com

Vitamins & Supplements
Quality Custom Packing, Inc.
Declining

qualitycustompacking.com

Seafood
Purely Pomegranate, Inc.
Declining

purelypomegranate.com

Food-Other
Protein Research
Growing

proteinresearch.com

Vitamins & Supplements
Punjab Sweets
Growing

punjabsweetsonline.com

Food-Other
Produce Marketing Association
Growing

pma.com

Produce
Queen City Sausage
Growing

queencitysausage.com

Meat
Pristine Media Group Llc
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pristinemediagroupllc.com

Seafood
Produce Packaging Inc.
Growing

ppifresh.net

Produce
Product Placement Inc.
Declining

productplacementinc.com

Vitamins & Supplements
Queen Of Sheba
Growing

queenofshebalouisville.com

Food-Other
Purebread Whistler
Declining

purebread.ca

Baked Goods
Pure Life
Growing

pure-life.com

Food-Other
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Food Brands Industry Overview

Food brands, combined with beverages, were a $66 billion market in 2021, representing 44% of all consumer packaged goods sales in the United States. Food and Beverage is now the largest CPG segment, having surpassed health and beauty for the first time this past year.

The Food Brand Category

Subcategories of food brands include: Baked Goods, Baking Products, Baby & Kid Food, Bars, Breakfast & Cereal, Candy, Chips, Chocolate, Condiments & Sauces, Cookies & Desserts, Dairy, Dairy Alternatives, Egg products, Herbs & Spices, Ice Cream & Novelties, Meat, Meat & Seafood Alternatives, Meat Snacks & Jerky, Nuts & Trail Mix, Oil & Vinegar, Packaged & Prepared Food, Pasta & Noodles, Pickles & Fermented Toppings, Popcorn, Pretzels, Produce, Puffs, Seafood, Spreads & Dips, Sweeteners & Syrups, and Vitamins & Supplements.

Food Brands’ Overlap with FMCG

Many food brands fall into a subcategory of consumer packaged goods known as “Fast Moving Consumer Goods”, or FMCG. These are items that might have a short life on shelves, such as milk or gum. Examples of items that are not packaged food, but are FMCG are toilet paper, toothpaste, or cleaning supplies.

Large Food Brand Conglomerates

The largest conglomerates behind the packaged food brands that dominate the U.S. market include:

  1. Nestle, which owns packaged food brands including Cheerios, Gerber, Dreyer’s, and Lean Cuisine, and had food sales in 2020 totalling $67,708,000,000.

  2. Tyson Foods, which owns packaged foods brands including Aidell’s, Sara Lee, and Gallo Salame, and had food sales in 2020 totalling $43,185,000,000.

  3. Mars, which owns packaged food brands including Ben’s Original, Suzi Wan, and Tasty Bite, and had $37,000,000,000 in food sales in 2020.

  4. Mondelez International, which owns packaged food brands including Original Philadelphia, Ritz, and Triscuit, and had $26,581,000,000 in food sales in 2020.

  5. Kraft-Heinz, which owns packaged food brands including Oscar Meyer, Velveeta, and Lunchables, and had $26,185,000,000 in sales in 2020.

  6. Hershey, which in addition to its eponymous chocolate brand, also owns packaged food brands including Twizzlers, Reese’s, Skinny Pop, and Pirate Booty, and had food sales in 2020 totaling $8,150,000,000.

Emerging Food Brands

Emerging food brands are also a relevant segment of the space to watch in order to understand consumer trends, as well as industry growth and innovation. According to Helio’s universal brandview data, as of May 2, 2022 the following packaged and prepared food brands are some of those with the highest potential for growth:

  1. Wicked Kitchen, which produces plant-based protein products and is in the $1-5M revenue range, saw 44% year-over-year door growth, a 106% increase in social visitors, and a more than 852% increase in online visitors per month.

  2. Kevin’s Natural Foods, which seeks to empower busy people to eat clean without sacrificing flavor and is in the >$50M revenue range, saw a 72% increase in retail doors year-over-year, a 140% increase in social followers, and a 122% increase in online visitors per month.

  3. Herban Fresh, which makes small kettle batches of chef-inspired soup from premium ingredients and is in the $1-5M revenue range, saw a 212% increase in doors year-over-year, a 158% increase in social followers, and a 175% increase in reviews.

  4. 8 Myles, which makes home-style macaroni and cheese and is in the $200K-$500K revenue range, saw a 131% increase in retail doors year-over-year and a 26% increase in online reviews.

  5. Lily’s Toaster Grills, which makes frozen grilled cheese sandwiches that you can prepare in your toaster, mess free and is in the $1-5M revenue range, saw a 245% increase in retail doors year-over-year, and a 914% increase in online visitors per month.

The Broader Food Brand Ecosystem

From the investors who help capitalize food brands, to the brokers, co-packers, and consultants who help get products ready to market, to the retailers who sell them, the packaged food ecosystem is complex and crowded.

Food Brand Investors

Active investors in the packaged food category of CPG include venture capital funds such as Accel Foods, Blueberry Ventures, Boulder Food Group, Brand Foundry Ventures, Lerer Hippeau, and Sonoma Brands, as well as investment banks including Whipstitch Capital, Consensus, Lincoln International, Arlington Capital Advisors, and Raymond James.

Food Brand Retailers

Some of the largest food brand retailers in the United States include:

  • Walmart, both a big box discount and local grocery chain, with a market cap of $408.44 billion.

  • Costco, a chain of membership-only warehouse clubs that sell groceries, frozen goods, clothing, and electronics, with a market cap of $157.32 billion.

  • 7-Eleven, a chain of convenience stores, with a market cap of $34.231 billion.

  • Kroger, a grocery supermarket chain with a market cap of $25.24 billion.

  • Aldi, a chain of discount supermarket stores, market cap unavailable.

Smaller retailers noteworthy for discovering and driving awareness of emerging food brands include; Whole Foods, Sprouts, and LA-based Erewhon.

Food Brand Brokers

Top CPG brokers who work with food brands to get them carried by retailers include: Acosta, Crossmark, and Presence Marketing. Rooted Food & Sales, Dirty Hands LLC, Green Spoon Sales, Waypoint, and Basemakers work exclusively or primarily with food brands and beverage brands.

Ingredients Companies Serving Food Brands

Ingredients companies distribute, formulate, and produce the raw ingredients and custom blends that are key to making the products that food brands sell. Top ingredients companies in the space include Tate & Lyle, Firmenich, Ventura Foods, Schreiber Foods, Ingredion Incorporated, and ADM.

Co-Packers Serving Food Brands

Top co-packers helping food brands produce and package their products include Discover FreshFoods, Daily Manufacturing, Pure Bliss Organics, Hollingsworth, Doug Jeffords, and St Clair Foods.

Food Brand Consultants, Directories, and Other Services

Other players in the ecosystem include Rodeo CPG consultants, Advantage, a full service agency, and Startup CPG media, who work with many CPG brands, including Food Brands. Foodbevy, a directory and network and Sherpa CPG, a consultancy, and Kitchentown, a research and testing consultancy, work specifically with food and beverage brands.

Trends Impacting Food Brands

Food is a major part of both our culture and economy, and as such, headline news, macro economics, the environment, and societal trends all can have a major impact on packaged food brands.

Food Brands and Inflation

One current in news about food brands is the potential impact that inflation will have on consumers, brands, and retailers alike. Data from the U.S.D.A. indicates that from 2017 to 2021, the Consumer Price Index for all foods rose 11.1%, which is higher than the overall Consumer Price Index, and just behind increases in transportation costs, which play a role in higher food costs. In particular, 2020 and 2021 were years of high food price inflation due to shifts in consumption patterns and supply chain disruptions resulting from COVID-19. But according to Just Food’s columnist Victor Martino, despite inflation being at the highest levels since 1981, consumers in the United States are not decreasing their consumption of packaged food items in grocery stores. Some experts speculate that with the pandemic keeping consumers at home more, they are simply not willing to compromise on the small comforts available to them. However, while consumption remains high, it does not mean that consumer behavior has not been in flux.

“Healthier for you” Food Brands

After several years of eating comfort food at home, consumers are now looking to make the shift to “preventative eating” that supports their wellness goals. In a recent survey, 80% of consumers worldwide said they were planning to eat and drink more healthily in 2021 as a direct result of COVID-19. Specific product attributes and categories in which they expressed interest included mushroom coffee, algae capsules, bone broth, and meat-free products.

COVID-19 Moves More Food Brands Online

Another impact of COVID-19 on the ecosystem was more food brands being sold online. “Click-and-collect”, experienced a 113% increase in user growth, while Instacart saw a 17% increase in merchants on its platform, and had $15.7 billion in sales overall. Additional retailers disrupting the space include Gopuff, Gorillas, and Foxtrot.

Recent Foods Brands Exits

The largest recent food brand exits predominantly represent large packaged food conglomerates looking to gain exposure to the “healthier for you” and “preventative eating” space. Notable exits include:

  • Mondelēz’s acquisition of Hu Chocolate for $361 Million with an estimated post close valuation of $388.17 Million.

  • Hershey’s acquisition of low-sugar chocolate manufacturer, Lily’s Sweets with a $450 Million estimated deal size and post-close valuation of $423.19.

  • L Catterton’s acquisition Of Kodiak Cakes, which offers a line of premium breakfast items including flapjack waffles, granola muffins, oatmeal, and brownie mixes using whole grains that are free from preservatives, GMOS, and artificial additives, with an estimated deal size between $500 Million And $750 Million and an undisclosed post-close valuation.

Learn more about Helio data on food brands

Home > All Categories > Food
Food

  • Quesos La Ricura
  • R & J Toffees
  • Pro Health
  • Queen Creek Olive Mill
  • Quirch
Personal Care & Beauty

  • Peter Thomas Roth
  • Panama Jack
  • Oral Essentials
  • Ouidad
  • Origins
Pet Products

  • Ox Bow
  • Open Farm
  • KORDON
  • Neighborhood
  • Morning Song
Alcoholic Beverages

  • Monday Night Brewing
  • Naked Mountain
  • Michael David
  • Modist Brewing Co
  • Vim & Petal
Non-Alcoholic Beverages

  • Longbottom Coffee And Tea
  • Liquid I.V.
  • Liquid Ice
  • Kuju Coffee
  • Lanna Coffee Co.
Accessories

  • Buckle-Down
  • Kooshoo
  • La Florentine
  • Kikkerland
  • Kara
Apparel and Footwear

  • Kenneth Cole
  • Jo
  • Joie
  • In Gear Fashions
  • Ice Breakers
Sports and Outdoors

  • Leaktite
  • Konig
  • Intex
  • Igloo
  • Gsi Outdoors
Household Consumables

  • Lavelle Industries
  • Kaboom
  • Permatex
  • Roebic
  • Hoover
Household Durables

  • Hubble Connected
  • Tubshroom
  • Honey Can Do
  • Gsi Sports
  • Diversified Distribution Service
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