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Pet Products Brands

Chew King
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chewking.com

Dog Supplies
Chicken Soup For The Soul
Growing

chickensouppets.com

Pet Products-Other
Chihuahua Empire Shop
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chihuahuaempire.com

Dog Supplies
Chip'S Naturals
Growing

chipsnaturals.com

Dog Food
Choice Paws™
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choicepaws.com

Pet Products-Other
Chez Wow
Growing

chezbowwow.com

Cat & Other Pet Supplies
Chew + Heal Labs
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chewandheal.com

Dog Food
Chicago Dog Co.
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chicagodogco.com

Dog Supplies
Chosen By Dogs Cbd
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chosenbydogsproducts.com

Dog Supplies
Chipped
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chipped.co

Pet Products-Other
Chippin
Growing

chippinpet.com

Dog Food
Chloe'S Pet Outfitters
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chloespetoutfitters.com

Dog Supplies
China Prairie Products
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chinaprairie.com

Cat & Other Pet Food
Chicpetcompany.Com
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chicpetcompany.com

Pet Products-Other
Chirpnfeed
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chirpnfeed.com

Pet Products-Other
Chilly Dogs Canada
Growing

chillydogs.ca

Dog Supplies
Chickens.Com
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chickens.com

Cat & Other Pet Food
The Chicken Outfitter
Growing

chickenoutfitter.com

Cat & Other Pet Food
Evergreen Pet Supplies
Growing

chowdownpetsupplies.com

Dog Food
Www.Chictails.Com
Declining

chictails.com

Dog Supplies
Chonky Cat
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chonkycatstore.com

Dog Supplies
Chonkly
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chonkly.com

Dog Supplies
Chocolatepeanut.Com
Growing

chocolatepeanut.com

Dog Supplies
Chic Unleashed– Chic Unleashed
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chicunleashed.com

Dog Supplies
Chew Time
Growing

chew-time.com

Dog Food
Chi Pets
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chipets.com

Dog Food
Happiness Hugs
Growing

chewshappiness.com

Dog Supplies
Chomchom Roller
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chomchomroller.com

Pet Products-Other
Chicagoland Dog Rescue
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chicagolanddogrescue.org

Cat & Other Pet Supplies
Jack + Charlie'S
Growing

chewsjackandcharlies.com

Dog Food
Chicano Life Magazine
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chicanolifemagazine.com

Pet Products-Other
Chewmeter
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chewmeter.com

Dog Food
Chihuahua Kingdom
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chihuahuakingdom.com

Dog Supplies
Chowbella Biscuits
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chowbella-biscuits.myshopify.com

Dog Food
Chewy'S Bonetique
Growing

chewysbonetique.com

Pet Products-Other
Chosen Few Pets
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chosenfewpets.com

Cat & Other Pet Supplies
Chew-That
Declining

chew-that.ca

Dog Food
Chien De Luxe
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chiendeluxeus.com

Dog Supplies
Chickadee Seed And Feed
Growing

chickadeeseed.com

Cat & Other Pet Food
Chicagodogservices.Com
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chicagodogservices.com

Dog Food
Choice Pet Products
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choicepetproducts.com

Dog Food
Chewbebe
Growing

chewbebe.com

Dog Food
Chili'S Chews
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chilischews.com

Dog Food
Chihuahuaclubofamerica.Org
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chihuahuaclubofamerica.org

Dog Food
Chompy Paws
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chompypaws.com

Dog Supplies
Chihuansie
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chihuansie.com

Dog Supplies
Home Page
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chloespetrescue.org

Cat & Other Pet Supplies
Chicago Canine Rescue
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chicagocaninerescue.org

Dog Supplies
Chirp Central
Growing

chirpcentral.com

Cat & Other Pet Food
Chokefree
Growing

chokefree.com

Dog Supplies
Chestnut Vale Feed
Growing

chestnutvalefeed.net

Cat & Other Pet Food
Chester'S Treats
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chesters.dog

Dog Food
Chosen Merch Llc
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chosenmerch.com

Pet Products-Other
Chowbella Dog Treats
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chowbellatreats.com

Pet Products-Other
Choovio
Growing

chooviopets.com

Dog Food
Chill Pet Store
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chillpetstore.com

Dog Supplies
Chidzystore
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chidzy.myshopify.com

Pet Products-Other
Castle Critters
Declining

chrissyscastleofcritters.com

Dog Supplies
Chewfairy
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chewfairy.com

Dog Supplies
Chihuahua Land And More
Declining

chihuahualandandmore.com

Dog Supplies
Chosenfewclothing.Com
Declining

chosenfewclothing.com

Cat & Other Pet Food
Chippewa Forest Products
Declining

chippewawoodproducts.com

Pet Products-Other
Chipper & Coco
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chipperandcoco.com

Cat & Other Pet Supplies
Chi Dog | Human Grade Dog Food
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chidog.com

Dog Food
Chris Aire
Growing

chrisaire.com

Dog Supplies
ChickenCoopOutlet
Declining

chickencoopoutlet.com

Cat & Other Pet Supplies
Chopper & Otis
Growing

chopperandotis.com

Dog Supplies
Chick A Dee Station
Growing

chickadeestation.com

Cat & Other Pet Food
Chocolate Box of Treasures
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chocolateboxoftreasures.com

Pet Products-Other
CHI-Wa-Wa Ga-GA
Declining

chiwawagaga.com

Dog Supplies
Chompster
Declining

chompster.com

Dog Food
ChiWowWow
Growing

chiwowwow.us

Cat & Other Pet Supplies
Chicks Southold Agway
Growing

chicksagway.com

Cat & Other Pet Food
Cat Toy Deals | Chris the Cat
Growing

christhecat.com

Cat & Other Pet Supplies
CHOMPERS TOYS
Declining

chomperbrand.com

Dog Supplies
ChooBee
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choobeedog.com

Pet Products-Other
Cho Hemp
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chohemp.com

Pet Products-Other
Chilly Dog
Growing

chillydogsweaters.com

Dog Supplies
ChewyStuff
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chewystuff.com

Dog Food
Chondropaw
Declining

chondropaw.com

Dog Food
Humane Society
Growing

chqhumane.org

Cat & Other Pet Supplies
FRY ED
Growing

chirpingfriends.com

Cat & Other Pet Supplies
Chester Hollow Water Gardens
Growing

chesterhollowwatergardens.com

Pet Products-Other
Chew Factory
Declining

chewfactory.com

Dog Food
Chick-O-Rama
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chick-o-rama.com

Dog Food
Choice Wise Premium Antlers Chews
Growing

choicewiseantlers.com

Pet Products-Other
Chipper Critters
Declining

chippercritters.com

Dog Food
chirescue.org
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chirescue.org

Dog Supplies
Chona Shears
Declining

chonashears.net

Cat & Other Pet Supplies
Chili Dog Tags
Declining

chilidogtags.com

Pet Products-Other
chowabunga
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chowabunga.com

Dog Food
Chihuahua Box
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chihuahua-box-store.myshopify.com

Dog Supplies
CHEWY LOUIE
Declining

chewylouie.com

Dog Food
City Paws Pet Club
Growing

citypawspetclub.com

Dog Supplies
Clark'S Pet Emporium
Growing

clarkspets.com

Cat & Other Pet Supplies
Cleaner Tails
Growing

cleanertails.com

Dog Supplies
Welcome | Circlepsanctuary
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circlepsanctuary.org

Pet Products-Other
Cijispetsupplies.Com
Growing

cijispetsupplies.com

Dog Food
Ciao Churu
Growing

ciaochuru.com

Cat & Other Pet Food
Clawz.Com
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clawz.com

Cat & Other Pet Supplies
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Food Brands Industry Overview

Food brands, combined with beverages, were a $66 billion market in 2021, representing 44% of all consumer packaged goods sales in the United States. Food and Beverage is now the largest CPG segment, having surpassed health and beauty for the first time this past year.

The Food Brand Category

Subcategories of food brands include: Baked Goods, Baking Products, Baby & Kid Food, Bars, Breakfast & Cereal, Candy, Chips, Chocolate, Condiments & Sauces, Cookies & Desserts, Dairy, Dairy Alternatives, Egg products, Herbs & Spices, Ice Cream & Novelties, Meat, Meat & Seafood Alternatives, Meat Snacks & Jerky, Nuts & Trail Mix, Oil & Vinegar, Packaged & Prepared Food, Pasta & Noodles, Pickles & Fermented Toppings, Popcorn, Pretzels, Produce, Puffs, Seafood, Spreads & Dips, Sweeteners & Syrups, and Vitamins & Supplements.

Food Brands’ Overlap with FMCG

Many food brands fall into a subcategory of consumer packaged goods known as “Fast Moving Consumer Goods”, or FMCG. These are items that might have a short life on shelves, such as milk or gum. Examples of items that are not packaged food, but are FMCG are toilet paper, toothpaste, or cleaning supplies.

Large Food Brand Conglomerates

The largest conglomerates behind the packaged food brands that dominate the U.S. market include:

  1. Nestle, which owns packaged food brands including Cheerios, Gerber, Dreyer’s, and Lean Cuisine, and had food sales in 2020 totalling $67,708,000,000.

  2. Tyson Foods, which owns packaged foods brands including Aidell’s, Sara Lee, and Gallo Salame, and had food sales in 2020 totalling $43,185,000,000.

  3. Mars, which owns packaged food brands including Ben’s Original, Suzi Wan, and Tasty Bite, and had $37,000,000,000 in food sales in 2020.

  4. Mondelez International, which owns packaged food brands including Original Philadelphia, Ritz, and Triscuit, and had $26,581,000,000 in food sales in 2020.

  5. Kraft-Heinz, which owns packaged food brands including Oscar Meyer, Velveeta, and Lunchables, and had $26,185,000,000 in sales in 2020.

  6. Hershey, which in addition to its eponymous chocolate brand, also owns packaged food brands including Twizzlers, Reese’s, Skinny Pop, and Pirate Booty, and had food sales in 2020 totaling $8,150,000,000.

Emerging Food Brands

Emerging food brands are also a relevant segment of the space to watch in order to understand consumer trends, as well as industry growth and innovation. According to Helio’s universal brandview data, as of May 2, 2022 the following packaged and prepared food brands are some of those with the highest potential for growth:

  1. Wicked Kitchen, which produces plant-based protein products and is in the $1-5M revenue range, saw 44% year-over-year door growth, a 106% increase in social visitors, and a more than 852% increase in online visitors per month.

  2. Kevin’s Natural Foods, which seeks to empower busy people to eat clean without sacrificing flavor and is in the >$50M revenue range, saw a 72% increase in retail doors year-over-year, a 140% increase in social followers, and a 122% increase in online visitors per month.

  3. Herban Fresh, which makes small kettle batches of chef-inspired soup from premium ingredients and is in the $1-5M revenue range, saw a 212% increase in doors year-over-year, a 158% increase in social followers, and a 175% increase in reviews.

  4. 8 Myles, which makes home-style macaroni and cheese and is in the $200K-$500K revenue range, saw a 131% increase in retail doors year-over-year and a 26% increase in online reviews.

  5. Lily’s Toaster Grills, which makes frozen grilled cheese sandwiches that you can prepare in your toaster, mess free and is in the $1-5M revenue range, saw a 245% increase in retail doors year-over-year, and a 914% increase in online visitors per month.

The Broader Food Brand Ecosystem

From the investors who help capitalize food brands, to the brokers, co-packers, and consultants who help get products ready to market, to the retailers who sell them, the packaged food ecosystem is complex and crowded.

Food Brand Investors

Active investors in the packaged food category of CPG include venture capital funds such as Accel Foods, Blueberry Ventures, Boulder Food Group, Brand Foundry Ventures, Lerer Hippeau, and Sonoma Brands, as well as investment banks including Whipstitch Capital, Consensus, Lincoln International, Arlington Capital Advisors, and Raymond James.

Food Brand Retailers

Some of the largest food brand retailers in the United States include:

  • Walmart, both a big box discount and local grocery chain, with a market cap of $408.44 billion.

  • Costco, a chain of membership-only warehouse clubs that sell groceries, frozen goods, clothing, and electronics, with a market cap of $157.32 billion.

  • 7-Eleven, a chain of convenience stores, with a market cap of $34.231 billion.

  • Kroger, a grocery supermarket chain with a market cap of $25.24 billion.

  • Aldi, a chain of discount supermarket stores, market cap unavailable.

Smaller retailers noteworthy for discovering and driving awareness of emerging food brands include; Whole Foods, Sprouts, and LA-based Erewhon.

Food Brand Brokers

Top CPG brokers who work with food brands to get them carried by retailers include: Acosta, Crossmark, and Presence Marketing. Rooted Food & Sales, Dirty Hands LLC, Green Spoon Sales, Waypoint, and Basemakers work exclusively or primarily with food brands and beverage brands.

Ingredients Companies Serving Food Brands

Ingredients companies distribute, formulate, and produce the raw ingredients and custom blends that are key to making the products that food brands sell. Top ingredients companies in the space include Tate & Lyle, Firmenich, Ventura Foods, Schreiber Foods, Ingredion Incorporated, and ADM.

Co-Packers Serving Food Brands

Top co-packers helping food brands produce and package their products include Discover FreshFoods, Daily Manufacturing, Pure Bliss Organics, Hollingsworth, Doug Jeffords, and St Clair Foods.

Food Brand Consultants, Directories, and Other Services

Other players in the ecosystem include Rodeo CPG consultants, Advantage, a full service agency, and Startup CPG media, who work with many CPG brands, including Food Brands. Foodbevy, a directory and network and Sherpa CPG, a consultancy, and Kitchentown, a research and testing consultancy, work specifically with food and beverage brands.

Trends Impacting Food Brands

Food is a major part of both our culture and economy, and as such, headline news, macro economics, the environment, and societal trends all can have a major impact on packaged food brands.

Food Brands and Inflation

One current in news about food brands is the potential impact that inflation will have on consumers, brands, and retailers alike. Data from the U.S.D.A. indicates that from 2017 to 2021, the Consumer Price Index for all foods rose 11.1%, which is higher than the overall Consumer Price Index, and just behind increases in transportation costs, which play a role in higher food costs. In particular, 2020 and 2021 were years of high food price inflation due to shifts in consumption patterns and supply chain disruptions resulting from COVID-19. But according to Just Food’s columnist Victor Martino, despite inflation being at the highest levels since 1981, consumers in the United States are not decreasing their consumption of packaged food items in grocery stores. Some experts speculate that with the pandemic keeping consumers at home more, they are simply not willing to compromise on the small comforts available to them. However, while consumption remains high, it does not mean that consumer behavior has not been in flux.

“Healthier for you” Food Brands

After several years of eating comfort food at home, consumers are now looking to make the shift to “preventative eating” that supports their wellness goals. In a recent survey, 80% of consumers worldwide said they were planning to eat and drink more healthily in 2021 as a direct result of COVID-19. Specific product attributes and categories in which they expressed interest included mushroom coffee, algae capsules, bone broth, and meat-free products.

COVID-19 Moves More Food Brands Online

Another impact of COVID-19 on the ecosystem was more food brands being sold online. “Click-and-collect”, experienced a 113% increase in user growth, while Instacart saw a 17% increase in merchants on its platform, and had $15.7 billion in sales overall. Additional retailers disrupting the space include Gopuff, Gorillas, and Foxtrot.

Recent Foods Brands Exits

The largest recent food brand exits predominantly represent large packaged food conglomerates looking to gain exposure to the “healthier for you” and “preventative eating” space. Notable exits include:

  • Mondelēz’s acquisition of Hu Chocolate for $361 Million with an estimated post close valuation of $388.17 Million.

  • Hershey’s acquisition of low-sugar chocolate manufacturer, Lily’s Sweets with a $450 Million estimated deal size and post-close valuation of $423.19.

  • L Catterton’s acquisition Of Kodiak Cakes, which offers a line of premium breakfast items including flapjack waffles, granola muffins, oatmeal, and brownie mixes using whole grains that are free from preservatives, GMOS, and artificial additives, with an estimated deal size between $500 Million And $750 Million and an undisclosed post-close valuation.

Learn more about Helio data on food brands

Home > All Categories > Pet Products
Food

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Personal Care & Beauty

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Pet Products

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Alcoholic Beverages

  • Emmolo
  • Domaine De L'Espigoutte
  • Ever Grain Brewing Co
  • The Fableist
  • Fantome
Non-Alcoholic Beverages

  • Longbottom Coffee And Tea
  • Liquid I.V.
  • Liquid Ice
  • Kuju Coffee
  • Lanna Coffee Co.
Accessories

  • Klein International
  • Lewis N. Clark
  • Little Earth Productions
  • Marvel
  • Refresh
Apparel and Footwear

  • Skis.Com
  • Co-Op
  • Tory Burch
  • Truform
  • Avia
Sports and Outdoors

  • Leaktite
  • Konig
  • Intex
  • Igloo
  • Gsi Outdoors
Household Consumables

  • Lavelle Industries
  • Kaboom
  • Permatex
  • Roebic
  • Hoover
Household Durables

  • Zojirushi
  • Woodland
  • Zoku
  • Zak
  • Wow Wee
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