Helio for Innovation Teams

Validate new concepts and develop projections with Helio to deliver an innovation agenda that hits your financial targets with Helio.

Future-Proof Your Business with Helio

We’ve built Helio with Innovation teams in mind, bringing all the solutions you need — from trends analysis to category intelligence — under one roof.

Brand Indentification

Glean innovation inspiration from brands in your category and others

Trend Identification

Identify trends while they’re still emerging so you have time to capitalize on them

Consumer Insights

Uncover customers’ purchase criteria to see what shoppers are obsessing over and where there is opportunity

Category Competitiveness

Understand market competitiveness, identify category leaders, and stay on top of emerging brands

Whitespace Analysis

Discover market and category white space to inform new product development

Product Uniqueness

Proactively gauge the uniqueness of product concepts before launch


Data Points


Consumer Reviews


Emerging Attributes


CPG Brands

Platform Preview: What Forward-Looking Intelligence Looks Like

Helio powers comprehensive trends & insights for Innovation Teams with 5,000+ TB of Data | 200+ Data Sources | 1.5M+ Brands | 16M+ Attributes

Helio Resources You Don’t Want to Miss

Emerging Trends Report

Get Ahead of Emerging CPG trends for 2023

Explore the top 10 fastest growing CPG brands across categories, from soda to skincare. Our report profiles these category standouts, and shares insights on the underlying trends to help CPG investors identify other brands like them.

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Looking for a Solution You Don’t See Here?

Helio’s Professional Services offering is designed for Innovation & Strategy teams with specialized data needs. Our team can provide hands-on support for evaluating a crowded category, executing a size of prize analysis to guide a new strategy, forecasting performance for a new innovation and so much more.

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Join the Insights, Intelligence & Market Research Leaders Growing Their Business with Helio.