Top Secret Recipes website homepage

Top Secret Recipes COMPANY PROFILE

PARENT CATEGORY

Food

PRIMARY CATEGORY:

Herbs & Spices

DISTRIBUTION CHANNELS:

Amazon, DTC, E-Commerce, Retail

YEAR FOUNDED:

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COMPANY TYPE:

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COMPANY SIZE:

2-10 Employees

CONTACT INFORMATION:

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Top Secret Recipes Overview

Top Secret Recipes are copycat recipes created by Todd Wilbur—an American author of the Top Secret Recipes cookbook series. Todd was fascinated that this \"secret recipe\" had proliferated and become un-delicious, so he began cloning Mrs. Field's Chocolate Chip Cookies. He made batches of chocolate chip cookies until he had what he thought was a good copy, and his experiment was a success. Since he enjoyed the process, he began reverse-engineering more famous foods such as McDonald's Big Mac, Wendy's Chili, Twinkies, and so on. Todd was able to complete his collection of culinary knockoffs and was ready to publish it after five years. Over the next few decades, he published ten more books that sold over five million copies and made appearances on Live with Regis and Kathie Lee, The Today Show, and MTV. In 2001, Top Secret Recipes released a line of rubs and blends, and Todd's food hacking adventures became a reality TV show on CMT in 2011.

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Top Secret Recipes REVENUE RANGE

Helio algorithmically estimates the last twelve month revenue (online and offline) of Top Secret Recipes.

Top Secret Recipes PROJECTED GROWTH

Helio algorithmically predicts the likelihood of Top Secret Recipes's growth relative to brands in the Herbs & Spices category.

Top Secret Recipes HELIO DATA INSIGHTS

Growing

REVENUE GROWTH

Declining

RETAIL DOORS COUNT

Growing

WEB TRAFFIC GROWTH

217

REVIEW COUNT

120

PRODUCT ATTRIBUTES

139,817

SOCIAL FOLLOWERS

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Top Secret Recipes OFFLINE SALES

OFFLINE SALES TREND

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LTM OFFLINE SALES

LTM YOY GROWTH

PROJECTED GROWTH: BASED ON OFFLINE SALES

Top Secret Recipes OFFLINE DISTRIBUTION

DOOR COUNT TREND

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DOOR COUNT

LTM YOY GROWTH

PROJECTED GROWTH: BASED ON OFFLINE DISTRIBUTION

OFFLINE RETAILER DOOR GROWTH

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Top Secret Recipes ONLINE TRAFFIC

Top Secret Recipes SOCIAL MEDIA FOLLOWING

Top Secret Recipes COMPETITORS

Top Secret Recipes REVIEWS

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