Top Secret Recipes COMPANY PROFILE
PARENT CATEGORY
FoodPRIMARY CATEGORY:
Herbs & SpicesDISTRIBUTION CHANNELS:
Amazon, DTC, E-Commerce, RetailWEBSITE
topsecretrecipes.comYEAR FOUNDED:
Request Access to UnlockCOMPANY TYPE:
Request Access to UnlockCOMPANY SIZE:
2-10 EmployeesCONTACT INFORMATION:
Request Access to UnlockTop Secret Recipes Overview
Top Secret Recipes are copycat recipes created by Todd Wilbur—an American author of the Top Secret Recipes cookbook series. Todd was fascinated that this \"secret recipe\" had proliferated and become un-delicious, so he began cloning Mrs. Field's Chocolate Chip Cookies. He made batches of chocolate chip cookies until he had what he thought was a good copy, and his experiment was a success. Since he enjoyed the process, he began reverse-engineering more famous foods such as McDonald's Big Mac, Wendy's Chili, Twinkies, and so on. Todd was able to complete his collection of culinary knockoffs and was ready to publish it after five years. Over the next few decades, he published ten more books that sold over five million copies and made appearances on Live with Regis and Kathie Lee, The Today Show, and MTV. In 2001, Top Secret Recipes released a line of rubs and blends, and Todd's food hacking adventures became a reality TV show on CMT in 2011.
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Request a DemoTop Secret Recipes REVENUE RANGE
Helio algorithmically estimates the last twelve month revenue (online and offline) of Top Secret Recipes.
Top Secret Recipes PROJECTED GROWTH
Helio algorithmically predicts the likelihood of Top Secret Recipes's growth relative to brands in the Herbs & Spices category.
Top Secret Recipes HELIO DATA INSIGHTS
Growing
REVENUE GROWTH
Declining
RETAIL DOORS COUNT
Growing
WEB TRAFFIC GROWTH
217
REVIEW COUNT
120
PRODUCT ATTRIBUTES
139,817
SOCIAL FOLLOWERS
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Top Secret Recipes OFFLINE SALES
OFFLINE SALES TREND
Helio provides you insights on offline sales trends over time so you can understand Top Secret Recipes's growth trajectory. Request access to unlock this data.
Request a DemoLTM OFFLINE SALES
LTM YOY GROWTH
PROJECTED GROWTH: BASED ON OFFLINE SALES
Top Secret Recipes OFFLINE DISTRIBUTION
DOOR COUNT TREND
Helio provides you data on offline distribution trends over time, including which retailers Top Secret Recipes is present in. Request access to unlock this data.
Request a DemoDOOR COUNT
LTM YOY GROWTH
PROJECTED GROWTH: BASED ON OFFLINE DISTRIBUTION
OFFLINE RETAILER DOOR GROWTH
Helio provides you with an offline retailer door growth trend so you can see Top Secret Recipes's retail presence growth over time. Request access to unlock this data.
Request a DemoTop Secret Recipes ONLINE TRAFFIC
Top Secret Recipes SOCIAL MEDIA FOLLOWING
Top Secret Recipes COMPETITORS
Top Secret Recipes REVIEWS
- Herbs & Spices
- Ice Cream & Novelties
- Meat
- Meat & Seafood Alternatives
- Meat Snacks & Jerky
- Nuts & Trail Mix
- Oil & Vinegar
- Packaged & Prepared Food
- Pasta & Noodles
- Pickles & Fermented Toppings
- Popcorn
- Pretzels
- Produce
- Puffs
- Seafood
- Spreads & Dips
- Sweeteners & Syrups
- Vitamins & Supplements
- Baby & Kid Food
- Baked Goods
- Baking Products
- Bars
- Breakfast & Cereal
- Candy
- Chips
- Chocolate
- Condiments & Sauces
- Cookies & Desserts
- Crackers
- Dairy
- Dairy Alternatives
- Egg Products
- Food-Other
- Fruit & Vegetable Snacks
- Grains
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