Impossible website homepage

Impossible COMPANY PROFILE

PARENT CATEGORY

Food

PRIMARY CATEGORY:

Meat & Seafood Alternatives

DISTRIBUTION CHANNELS:

Amazon, DTC, E-Commerce, Retail

YEAR FOUNDED:

2011

COMPANY TYPE:

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COMPANY SIZE:

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CONTACT INFORMATION:

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Impossible Overview

Impossible Foods is a food company founded by Pat Brown MD, Ph.D. in 2011. They are transforming the global food system by creating better ways to make meat, dairy, and fish without using animals—delicious, good for people, and good for the planet. The company has its approach: understand what people love about meat, dairy, and fish, and then explore the plant world for specific ingredients that recreate those experiences. In 2016, Impossible Foods launched the Impossible Burger: meat made from plants, for people who love to eat meat. Their products are available for purchase locally and online in retail stores like Walmart, Amazon, and Target.

What a Deeper Look Into Impossible?

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Impossible REVENUE RANGE

Helio algorithmically estimates the last twelve month revenue (online and offline) of Impossible.

Impossible PROJECTED GROWTH

Helio algorithmically predicts the likelihood of Impossible's growth relative to brands in the Meat & Seafood Alternatives category.

Impossible HELIO DATA INSIGHTS

Growing

REVENUE GROWTH

Growing

RETAIL DOORS COUNT

Declining

WEB TRAFFIC GROWTH

143

REVIEW COUNT

237

PRODUCT ATTRIBUTES

458,149

SOCIAL FOLLOWERS

Helio

How we're different

Helio is a new category of CPG data called "universal data", as it integrates the universe of current digial, social, online and offline sales performance data. Helio automatically synthesizes data on 2.5M+ consumer brands from 200+ data sources, the broadest set in the CPG space.

All Channels

Offline, Online, Ecommerce, DTC, and Social

All Categories

Accessories, Alcoholic Beverages, Non-Alcoholic Beverages, Apparel & Footwear, Food, Household Durables, Household Consumables, Personal Care & Beauty, Pet Product, Sports & Outdoors

All the Time

New data added in real-time!

Impossible ENERGY OFFLINE SALES

OFFLINE SALES TREND

Helio provides you insights on offline sales trends over time so you can understand Impossible's growth trajectory. Request access to unlock this data.

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LTM OFFLINE SALES

LTM YOY GROWTH

PROJECTED GROWTH: BASED ON OFFLINE SALES

Impossible ENERGY OFFLINE DISTRIBUTION

DOOR COUNT TREND

Helio provides you data on offline distribution trends over time, including which retailers Impossible is present in. Request access to unlock this data.

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DOOR COUNT

LTM YOY GROWTH

PROJECTED GROWTH: BASED ON OFFLINE DISTRIBUTION

OFFLINE RETAILER DOOR GROWTH

Helio provides you with an offline retailer door growth trend so you can see Impossible's retail presence growth over time. Request access to unlock this data.

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Impossible ENERGY ONLINE TRAFFIC

Impossible ENERGY SOCIAL MEDIA FOLLOWING

Impossible ENERGY COMPETITORS

Impossible REVIEWS

"Helio's brand diligence analysis helped us make an investment case in a fraction of the time it would have taken our team to do manually."

- Nico MacDonagh, Investor Btomorrow Ventures

The Universal Data Advantage

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