Impossible COMPANY PROFILE
PARENT CATEGORY
FoodPRIMARY CATEGORY:
Meat & Seafood AlternativesDISTRIBUTION CHANNELS:
Amazon, DTC, E-Commerce, RetailCOMPANY SIZE:
Request Access to UnlockCONTACT INFORMATION:
Request Access to UnlockImpossible Overview
Impossible Foods is a food company founded by Pat Brown MD, Ph.D. in 2011. They are transforming the global food system by creating better ways to make meat, dairy, and fish without using animals—delicious, good for people, and good for the planet. The company has its approach: understand what people love about meat, dairy, and fish, and then explore the plant world for specific ingredients that recreate those experiences. In 2016, Impossible Foods launched the Impossible Burger: meat made from plants, for people who love to eat meat. Their products are available for purchase locally and online in retail stores like Walmart, Amazon, and Target.
Want a Deeper Look Into Impossible?
Access the broadest offline sales, distribution, website traffic, social media, and online review data on Impossible and millions of other CPG brands.
Request a DemoImpossible REVENUE RANGE
Helio algorithmically estimates the last twelve month revenue (online and offline) of Impossible.
Impossible PROJECTED GROWTH
Helio algorithmically predicts the likelihood of Impossible's growth relative to brands in the Meat & Seafood Alternatives category.
Impossible HELIO DATA INSIGHTS
Growing
REVENUE GROWTH
Growing
RETAIL DOORS COUNT
Declining
WEB TRAFFIC GROWTH
143
REVIEW COUNT
237
PRODUCT ATTRIBUTES
458,149
SOCIAL FOLLOWERS
Helio’s Secret Sauce
Helio is the #1 data intelligence tool for CPG, delivering the most comprehensive and dynamic data for emerging brands and industry trends.
#1 for Emerging Brand Data
We capture data on brands and trends from the CPG universe – media and DTC sites, TikTok, Amazon, retail and more, so you never miss a disruptive trend, hot brand or exciting innovation.
Over 200+ Data Sources
We analyze over 800TB of data from brand revenue, attributes, consumer reviews, disruption and social media data, compiling the most comprehensive dataset in CPG, so you get a 360 view of the hottest brands and trends.
Helio Growth Predictor
We provide industry standard growth metrics and apply our proprietary growth algorithm that analyzes hundreds of data points to predict the hottest brands and trends of tomorrow.
Impossible OFFLINE SALES
OFFLINE SALES TREND
Helio provides you insights on offline sales trends over time so you can understand Impossible's growth trajectory. Request access to unlock this data.
Request a DemoLTM OFFLINE SALES
LTM YOY GROWTH
PROJECTED GROWTH: BASED ON OFFLINE SALES
Impossible OFFLINE DISTRIBUTION
DOOR COUNT TREND
Helio provides you data on offline distribution trends over time, including which retailers Impossible is present in. Request access to unlock this data.
Request a DemoDOOR COUNT
LTM YOY GROWTH
PROJECTED GROWTH: BASED ON OFFLINE DISTRIBUTION
OFFLINE RETAILER DOOR GROWTH
Helio provides you with an offline retailer door growth trend so you can see Impossible's retail presence growth over time. Request access to unlock this data.
Request a DemoImpossible ONLINE TRAFFIC
Impossible SOCIAL MEDIA FOLLOWING
Impossible COMPETITORS
Impossible REVIEWS
- Herbs & Spices
- Ice Cream & Novelties
- Meat
- Meat & Seafood Alternatives
- Meat Snacks & Jerky
- Nuts & Trail Mix
- Oil & Vinegar
- Packaged & Prepared Food
- Pasta & Noodles
- Pickles & Fermented Toppings
- Popcorn
- Pretzels
- Produce
- Puffs
- Seafood
- Spreads & Dips
- Sweeteners & Syrups
- Vitamins & Supplements
- Baby & Kid Food
- Baked Goods
- Baking Products
- Bars
- Breakfast & Cereal
- Candy
- Chips
- Chocolate
- Condiments & Sauces
- Cookies & Desserts
- Crackers
- Dairy
- Dairy Alternatives
- Egg Products
- Food-Other
- Fruit & Vegetable Snacks
- Grains
Helio is Trusted by Top CPG Leaders
"Helio's brand diligence analysis helped us make an investment case in a fraction of the time it would have taken our team to do manually."
Nico MacDonagh Investor Btomorrow Ventures
"Helio is like one of those magic pens that helps you see things that were previously invisible."
Jamie Swango Partner, The Craftory
"With Helio, we see the unseen. We see things that aren't popping up on our typical and syndicated data sources, it’s particularly useful for our foresights side of the business."
Michelle Christensen VP, Insights & Analytics, Constellation BrandsRequest a Demo
Get trend intelligence that helps you build, grow, and invest in the brands of tomorrow — today.
