Flooret Overview

Looking at innovative brands like Warby Parker, which had revolutionized the eyeglasses industry, Flooret's team realized there was an opportunity to create a genuine brand with true values that was also accessible. Thus, Flooret was born with a simple mission statement: the best flooring products available, priced competitively. Flooret was conceived as an alternative way to manufacture, source, and purchase flooring. When they started, the distributors' monopolization in the flooring industry led to limited options and overpriced floors. With fewer brands having the resources to properly develop new, innovative products, the options available to consumers were dwindling, as was the quality.