Softdisc website homepage

Softdisc COMPANY PROFILE

PARENT CATEGORY

Personal Care & Beauty

PRIMARY CATEGORY:

Feminine Care

DISTRIBUTION CHANNELS:

Amazon, DTC, E-Commerce, Retail

YEAR FOUNDED:

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COMPANY TYPE:

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COMPANY SIZE:

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LINKEDIN PROFILE:

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Softdisc Overview

Softdisc is a disposable, single-use menstrual disc that can be worn safely for up to 12 hours. R&D—the first menstrual disc, and what would later become “Instead,” was first introduced to the market in 1994 by Audrey Contente at Ultrafem, Inc. In 1998, the product was acquired by Evofem. They repackaged and rebranded the product to be called “Instead Softcup,” and soon was discontinued. The Flex Company discovered it and decided to acquire the brand and ramp up operations of Softcup to ensure that more women will have access to menstrual discs. The Flex Company introduces new packaging and changes the name of the product from “Instead Softcup” to “Softcup.” In 2018, they renamed Softcup to “Softdisc” to help distinguish the menstrual disc from other menstrual products on the market.

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Softdisc REVENUE RANGE

Helio algorithmically estimates the last twelve month revenue (online and offline) of Softdisc.

Softdisc PROJECTED GROWTH

Helio algorithmically predicts the likelihood of Softdisc's growth relative to brands in the Feminine Care category.

Softdisc HELIO DATA INSIGHTS

Growing

REVENUE GROWTH

Declining

RETAIL DOORS COUNT

Declining

WEB TRAFFIC GROWTH

475

REVIEW COUNT

144

PRODUCT ATTRIBUTES

93,778

SOCIAL FOLLOWERS

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Softdisc OFFLINE SALES

OFFLINE SALES TREND

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LTM OFFLINE SALES

LTM YOY GROWTH

PROJECTED GROWTH: BASED ON OFFLINE SALES

Softdisc OFFLINE DISTRIBUTION

DOOR COUNT TREND

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DOOR COUNT

LTM YOY GROWTH

PROJECTED GROWTH: BASED ON OFFLINE DISTRIBUTION

OFFLINE RETAILER DOOR GROWTH

Helio provides you with an offline retailer door growth trend so you can see Softdisc's retail presence growth over time. Request access to unlock this data.

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Softdisc ONLINE TRAFFIC

Softdisc SOCIAL MEDIA FOLLOWING

Softdisc COMPETITORS

Softdisc REVIEWS

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