Wet Brush website homepage

Wet Brush COMPANY PROFILE

PARENT CATEGORY

Personal Care & Beauty

PRIMARY CATEGORY:

Hair Care

DISTRIBUTION CHANNELS:

Amazon, Amazon Vendor Central, DTC, E-Commerce, Retail

WEBSITE

wetbrush.com

YEAR FOUNDED:

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COMPANY TYPE:

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COMPANY SIZE:

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LINKEDIN PROFILE:

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CONTACT INFORMATION:

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Wet Brush Overview

JD Beauty Group is a leading marketer and manufacturer of professional beauty products. It has launched some of the industry's most well-known and innovative brands, including Wet Brush—a detangling brush brand for men, women, and children with all hair types and textures. Jeff Rosenzweig founded the company in 1977 in New York, and it offers salon professionals beauty tools that promise quality and innovation to provide beautiful and professional results. WetBrush makes it possible for anyone to have beautiful, soft, healthy, and tangle-free locks. It painlessly detangles even the thickest, most stubborn hair with its thin and flexible IntelliFlex bristles, and it can even be used on extensions and wigs. Furthermore, Wet Brush is ideal for use in the shower, after a shower, at a salon, on the beach, or on children who are afraid of hairbrushes.

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Wet Brush REVENUE RANGE

Helio algorithmically estimates the last twelve month revenue (online and offline) of Wet Brush.

Wet Brush PROJECTED GROWTH

Helio algorithmically predicts the likelihood of Wet Brush's growth relative to brands in the Hair Care category.

Wet Brush HELIO DATA INSIGHTS

Growing

REVENUE GROWTH

Declining

RETAIL DOORS COUNT

Declining

WEB TRAFFIC GROWTH

85,215

REVIEW COUNT

159

PRODUCT ATTRIBUTES

297,524

SOCIAL FOLLOWERS

Helio

How we're different

Helio is a new category of CPG data called "universal data", as it integrates the universe of current digial, social, online and offline sales performance data. Helio automatically synthesizes data on 2.5M+ consumer brands from 200+ data sources, the broadest set in the CPG space.

All Channels

Offline, Online, Ecommerce, DTC, and Social

All Categories

Accessories, Alcoholic Beverages, Non-Alcoholic Beverages, Apparel & Footwear, Food, Household Durables, Household Consumables, Personal Care & Beauty, Pet Product, Sports & Outdoors

All the Time

New data added in real-time!

Wet Brush OFFLINE SALES

OFFLINE SALES TREND

Helio provides you insights on offline sales trends over time so you can understand Wet Brush's growth trajectory. Request access to unlock this data.

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LTM OFFLINE SALES

LTM YOY GROWTH

PROJECTED GROWTH: BASED ON OFFLINE SALES

Wet Brush OFFLINE DISTRIBUTION

DOOR COUNT TREND

Helio provides you data on offline distribution trends over time, including which retailers Wet Brush is present in. Request access to unlock this data.

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DOOR COUNT

LTM YOY GROWTH

PROJECTED GROWTH: BASED ON OFFLINE DISTRIBUTION

OFFLINE RETAILER DOOR GROWTH

Helio provides you with an offline retailer door growth trend so you can see Wet Brush's retail presence growth over time. Request access to unlock this data.

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Wet Brush ONLINE TRAFFIC

Wet Brush SOCIAL MEDIA FOLLOWING

Wet Brush COMPETITORS

Wet Brush REVIEWS

"Helio's brand diligence analysis helped us make an investment case in a fraction of the time it would have taken our team to do manually."

- Nico MacDonagh, Investor Btomorrow Ventures

The Universal Data Advantage

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