With over 800TB of data insights, diligence and analytics, Helio can provide you with a suite of solutions.
INNOVATE
Identify key theme, attribute and growth trends, as well as white space in adjacent categories.
Who We Help
- R&D Teams
- Innovation Teams
- Strategy Teams
Feed Innovation
- Emerging flavor and ingredient trends
- Breakdown dynamics of entering new market segments
- Build confidence in the TAM of a line extension before making the move
Optimize Path to Market
- What is the best path to market for my brand?
- Do we need a DTC offering?
- Where is there retail whitespace?
INVEST
Identify and diligence you next breakout CPG investment, and then provide post-close value add.
Who We Help
- Venture Capital Funds
- M&A Teams
- Corporate Development Teams
Source More Efficiently
- Discover entities (brands, products, etc)
- Remove irrelevant entries
- Classify and categorize
- Define unique entities
- Associate and aggregate data points (entity resolution)
Enhance Your Diligence
- Review offline sales and door growth
- Assess social media engagement and reviews
- Review attribute and category trend data to deepen your investment hypotheses
GROW
Gain insights into trends and category leaders and conduct brand comparisions against key sales, distribution and social data sets. Identify a brand's review sentiment, social presence, and organic traffic growth.
Who We Help
- Brand Managers
- Marketing Teams
- Category Managers
Keep Tabs on Competitors
- Revenue growth
- Door growth
- Paid versus organic growth
- Social media growth
- Brand equitity and consumer sentiment
Improve Digital Strategy
- Digital performance benchmarking
- Social media performance
- Consumer review sentiment
Request access to Helio
"Helio's brand diligence analysis helped us make an investment case in a fraction of the time it would have taken our team to do manually."
- Nico MacDonagh, Investor Btomorrow Ventures
The Universal Data Advantage
Get a single pane of glass to understand brands, categories, and trends with Helio today!