Why Brand Identification is Essential for CPG Brands
Spotting breakout brands in your category is table stakes for modern CPG leaders. With Helio’s brand discovery capabilities and battle cards, you can be the first to find rising brands. Discover potential new competitors by instantly filtering, sorting, and ranking Helio’s 1.5M brands by key metrics like HGP, door growth, social media growth and more.
A Comprehensive View: Helio’s Brand Identification Data Sources
Helio aggregates data across 200+ sources in an easy-to-digest brand battle card that provides an instant and holistic look at emerging brands, rising leaders, top competitors, and more.
Where does Helio find its brands?
Helio primarily tracks US-based brands aggregated from social media, retail POS, ecommerce sites, DTC sites, media publications, Amazon, and 200+ other sources.
How big are brands in Helio?
Helio uses modern technology to find, aggregate, and unify data on 1.5M brands—starting in emerging brands’ first month of sales to legacy brands that have been crushing it for over a decade.
How do users discover brands using Helio?
Helio provides brand growth metrics in an easy-to-use dashboard. Users can filter by revenue, offline sales and distribution, social media followers, website performance, consumer reviews and more.
Feature Snapshot: Helio Growth Predictor
Helio’s proprietary growth algorithm analyzes hundreds of data points to predict the breakout brands of tomorrow. Users can select multiple filters to focus on relevant brands that meet their criteria.
What Makes Our Brand Identification Different
Helio provides the most comprehensive CPG brand data on the market with 1.5+ million brands from 200+ data sources. The Helio Growth Predictor, our proprietary algorithm, uses that data to identify the fastest growing brands across categories and markets, providing you with real-time insights into emerging brands and potential competitors.
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