Get Ahead of the Competition

Spot opportunities for improvement and gather inspiration from similar brands with Helio’s competitive intelligence capabilities.

Get a 360-Degree View of the Competition and Stop Chasing Shiny Objects

Focus on the competitive intelligence that matters: insight into emerging and established brands in your industry. Understand who is a threat and which newcomer brands to watch out for down the road. With data-backed insights in real-time, you can determine your in-market response to any emerging challenger brands stealing your customers and eyeing your market share.

Discover Data-Enriched Competitive Intelligence

Helio’s Brand Comparison seamlessly unifies 200+ data sources to form a database of 1.5M+ brands, enabling users to filter, sort, and compare performance in just a few clicks.

Overview Metrics

Review your growth across sales, door counts, social followers, website traffic, and consumer reviews growth for up to 6 competitors in a single, exportable view.

Distribution & Velocity

Compare your doors, channel mix, and in-store velocities for up to 6 competitors so you can identify new growth opportunities and promotional strategies.

Voice of Customer

Analyze consumer sentiment by using Helio’s 300M+ customer review database to keep a pulse on what consumers are obsessing over and what they wish brands were doing better.

Feature Snapshot: Related Brands

Don’t know what you don’t know? Using a proprietary database of 16M attributes, Helio automatically surfaces similar-brands in your category like a Competitive Intelligence analyst that never sleeps.

What Makes Our Brand Comparison Different

Helio provides the most comprehensive CPG brand data on the market with 1.5+ million brands from 200+ data sources. Users can get hyper-targeted in their brand comparison analysis by surfacing insights from 300M+ consumer reviews and 16M+ brand attributes that will provide a universal view of your brand and your competitors’.

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