CPG’s Most Comprehensive Data Intelligence Tool
Helio is the leading insights tool for data on emerging brands and trends, tracking over 1.5M brands across 200+ data sources.
18B
Data Points
300M
Consumer Reviews
16M
Emerging Attributes
1.5M
CPG Brands
CPG’s Most Innovative Rely on Helio
Helio Overview
Helio’s Secret Sauce
Helio delivers the most comprehensive data on emerging brands and trends in the CPG industry.
#1 for Emerging Brand Data
Helio captures data on brands, products and trends from the entire CPG universe – media and DTC sites, TikTok, Amazon, retail and more, so you never miss a disruptive trend, hot brand or exciting innovation.
Over 200+ Data Sources
Helio analyzes over 5000TB of data from brand revenue, attributes, consumer reviews and social media, so you get a universal view of the hottest brands and trends.
Helio Growth Predictor
Helio’s proprietary growth algorithm analyzes hundreds of data points to predict the breakout brands and trends of tomorrow.
Who We Serve
Innovation
- Develop and validate innovation concepts
- Validate sales projections against benchmarks to hit launch goals
- Post-launch tracking
M&A & Corp Dev
- Identify emerging trends and track potential investment targets early
- Build deal pipeline with opportunities that meet investment theses
- Accelerate industry research, due diligence, and internal briefs
Insights
- Develop insight-based recommendations that drive strategies
- Develop and communicate consumer insights
- Finding opportunities for assigned brands with a consumer first lens
Brand Managers
- Inform the brand planning process with aggregated market, customer, and consumer insights
- Inform consumer-centric renovations
- Validate sales projections versus benchmarks
Trusted by Top CPG Leaders
"Helio's brand diligence analysis helped us make an investment case in a fraction of the time it would have taken our team to do manually."
Nico MacDonagh Investor Btomorrow Ventures
"Helio is like one of those magic pens that helps you see things that were previously invisible."
Jamie Swango Partner, The Craftory
"With Helio, we see the unseen. We see things that aren't popping up on our typical and syndicated data sources, it’s particularly useful for our foresights side of the business."
Michelle Christensen VP, Insights & Analytics, Constellation BrandsHow Helio Supports the CPG Brands of Tomorrow
Brand Identification
Explore Helio’s 1.5M emerging brands, category leaders, and top performers across every major CPG category – Food, Beverages, Alcoholic Beverages, Pet, Household Consumables, Household Durables and more.
Learn MoreTrend Identification
Stay ahead of the curve. Discover and validate CPG trends and opportunities before they peak with Helio’s coverage on 1.5M brands, 16M attributes.
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Consumer Insights
Understand what consumers are obsessing over today and what they want brands to improve upon in the future with Helio data from more than 300M consumer reviews.
Learn MoreWhitespace Analysis
Discover market and category white space to inform new product development, and drive strategies that disrupt and win in the marketplace.
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Competitive Intelligence
Glean what shoppers like and dislike about your brand and others so you can innovate with a consumer-centric lens with Helio’s analytics on more than 300M reviews.
Learn MoreDeal Sourcing & Diligence
Keep tabs on category newcomers, accelerate deal sourcing, industry research, due diligence, and internal briefs for investment committees with comprehensive market, trends and brand data.
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Helio Resources You Don’t Want to Miss
Case Study
How a plant-based protein brand used Helio inform new product development
Get the Full Story
Report
Fastest Growing CPG Brands in 2022
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Article
Beverage Trends to Get Ahead of in 2023
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